What If the Real Risk Is Never Backing Yourself?

We often think of “risk” in terms of money.
Or time.
Or what other people will think.

But what if the real risk… is never backing yourself at all?

Over the years, I’ve invested tens of thousands of pounds into my own growth — and I’d do it all again in a heartbeat. Not because it was easy. But because it changed everything.

• The degree I completed while raising two kids (they were 5 and 8 when I graduated).

• Retraining as a coach, even though I was changing career lanes later in life.

• There was hiring a business coach when I didn’t yet have a business plan — just a sense that I was meant for something more.

Each time, I paused.
Not because I didn’t want it, but because I’d been taught, like many women, to justify every investment in myself.

I had poured time, money, and energy into my children’s education and growth without question. But my own? That felt harder to validate.

Until I started asking a different question:

What is the cost of not investing in myself?

And the answer was far greater.

• Burnout has a cost.

• Living out of alignment has a cost.

• Staying stuck in a role or routine that drains you has a cost.

• And perhaps most painful of all… looking back with regret has a cost too.

If you’re standing at a crossroads wondering whether you can “afford” to invest in yourself — in time, energy, or support — I’d invite you to flip the question:

Can you afford not to?

It might sound cheesy. But it’s the honest truth.
The biggest shifts I’ve made — personally, professionally, spiritually — have all started the same way:

By choosing me.

That’s why I created Revitalise, my signature coaching experience designed to help ambitious women like you reconnect with what matters most.

• To build confidence.

• To create space.

• To stop running on empty, and start living in alignment.

The Summer intake of Revitalise opens soon.
The groups are small, intentionally, because I want each woman in the cohort to be seen, heard, and supported.

And if there’s something inside you that’s whispering there’s more for me than this…I hope you’ll listen.

Join the waitlist.
Say yes to yourself.
You’ll thank yourself for it.

I'll be right there with you — guiding, encouraging, and reminding you every step of the way that you were always worth the investment.